TACoS Calculator
Calculate your Total Advertising Cost of Sales to understand the impact of advertising on your total business revenue.
Include both organic and paid sales
What is TACoS?
TACoS (Total Advertising Cost of Sales) measures your ad spend as a percentage of your total sales (both organic and paid). Unlike ACoS which only looks at ad-attributed sales, TACoS gives you a complete picture of how advertising impacts your overall business.
TACoS = (Ad Spend / Total Sales) × 100
Why TACoS Matters
Shows Organic Growth
A decreasing TACoS means your ads are driving organic ranking improvements.
Long-term Performance
Better indicator of advertising efficiency and sustainable growth.
Business Health
Reveals the true cost of advertising relative to your total business revenue.
How to Interpret Your TACoS
Below 10% - Excellent
Outstanding performance. Your organic sales are strong and ad spend is very efficient.
10-15% - Good
Healthy balance between paid and organic sales.
15-20% - Fair
Heavy reliance on ads. Focus on building organic rankings.
Above 20% - Needs Improvement
Too dependent on paid traffic. Your business needs better organic visibility.
Need Help Optimizing Your TACoS?
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