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Amazon Bidding Calculator

Optimize your PPC campaigns and maximize advertising ROI with data-driven bid recommendations.

Retail Price ($) ⓘ Your product selling price

Cost of Goods Sold - CoGS ($) ⓘ Production cost

Amazon Fees ($) ⓘ Referral + FBA fees

Other Cost ($) ⓘ Additional expenses

Current Bid ($) ⓘ Your current CPC bid

Current ACoS (%) ⓘ Current ad efficiency

Target ACoS (%) ⓘ Your goal ACoS

How It Works

We calculate your profit margin by subtracting all costs (CoGS, Amazon fees, and other costs) from your retail price.

Your break-even ACoS equals your profit margin. Operating above this means you're losing money on each sale.

Based on your target ACoS and current performance, we calculate the optimal bid to help you reach your goals while maintaining profitability.

Professional bid optimization and campaign management services.